Once upon a time, Coca-Cola just sold beverages, Lego was just a manufacturer of brick toys, and IBM a technology company. If they wanted people to hear about their products, they took out advertising space or wrote a jingle. How times have changed.
The ever complex and increasingly digital commercial world that we live in means that there are so many marketing tactics and trends to consider. Which ones will work for your business? Which ones will cost you money? Can you use one without the other?
The truth is: no one tactic should work in isolation, but rather as part of a strategic digital marketing plan – combining a number of strategies together to drive more effective and impactful results.
Instead of exploring the power of programmatic advertising, the benefits of user-generated content, or how keyword optimisation can increase your organic reach – think about how they can be used in conjunction.
In this post, we’ll outline the key elements of any digital marketing strategy, linking ‘paid’, ‘earned’ and ‘owned’ media into a singular approach to build brand awareness and increase sales. We call it the Digital Trifecta.